News & EVENTS

BITS Arabia is proud to announce being awarded the full ICT scope at the Bab Samhan Heritage Hotel, delivering advanced IoT solutions for over 135 luxury guest rooms, alongside state-of-the-art AV systems for meeting rooms and ballrooms, ensuring a premium guest experience in line with Marriott’s flagship standards.

This project marks a significant milestone for us, not only in terms of scope but also in its deep connection to Diriyah, the historic heart of Saudi hospitality and national identity. By blending tradition with innovation, our solutions aim to preserve the essence of heritage while enabling seamless, world-class hospitality experiences for guests.

The collaboration also highlights our valued partnership with the Diriyah Gate Development Authority (DGDA), whose vision is shaping Diriyah into a cultural and hospitality landmark. We are honored by their trust and remain committed to providing reliable and future-ready solutions that contribute to Saudi Arabia’s ambitious journey in redefining luxury hospitality.