Who is the real buyer?

What do an operating company and a work of art have in common? Both are of interest only to connoisseurs. Businessmen like to repeat that only a real buyer will pay the real price. Who is the real buyer, and where can I find him?Small and medium-sized business owners should not immediately rush to find someone who is willing to pay the real price. You need to start with a portrait of a potential buyer, which you can draw only when you give answers to difficult questions.:- What other individuals and companies besides you are actively working in the business purchase and sale market today?- What are their motives?- Will they like the price you're asking?According to business sales experts, all investors and buyers can be divided into several large groups. They are distinguished from each other by different motivations, the ways in which the price is determined, and the desired terms of the transaction. These differences are often so significant that it can be much more profitable not to rush to sell off the best assets to competing companies, but to wait for the real buyer.Very often, consultants and entrepreneurs themselves rush to conclusions, preferring industry buyers - competitors, suppliers or customers of the company. But such rigid installations can cause serious damage to the seller's business. This is because industry buyers usually do not pursue strategic goals, and all their attention is focused on assets. For their own reasons, they do not recognize that the company, in addition to material resources, has an intangible asset, including reputation, competence and connections.The next type of buyers are the so-called strategists, who focus mainly on future benefits. They make their forecasts based on financial information for past periods received from the seller. But strategic buyers are mainly interested in those companies with an annual turnover of $30 million or more. In addition, there are not so many of them today, so, alas, they will not be enough for all sellers.Future earnings are also important for a group of qualified (or corporate) investors. Usually, their role is played by investment companies or groups of individuals who have highly qualified specialists in the field of business management and sources of financing. Representatives of this category of investors use their own financial resources, so they do not trade as aggressively as other buyers.It is often preferable for small companies to have a small customer group, which consists of private traders. They are guided by financial considerations. Such buyers focus on the present of the company and usually do not intend to pay for future benefits and benefits. Sign up on the 1xBet platform using the 1xbet promo code your account gives you a welcome bonus worth up to 130$. 1xBet is available in over 100 countries, including Canada, Ireland, India, Nigeria, Pakistan, and South Africa. Making it one of the most accessible bookmakers in the world.